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WE BELIEVE…
We believe that advancement activities are critical to the ongoing success of our Catholic schools and must be supported by the entire Catholic community, including parishes with and without schools. Enhanced marketing efforts, both Archdiocesan and local, strengthen this support while providing schools with greater visibility to achieve full enrollment. A network of advancement information, resources and best practices, shared across the Archdiocese, further enhances all Catholic schools, individually and collectively. Planning for the long-term vitality and viability of Catholic schools is the most significant challenge facing administrators and school boards. For this reason, we believe the priests, school leaders, board members and all who actively support Catholic schools have a great opportunity to be collaborative agents for change in advancing the mission of Catholic schools.
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WE COMMIT…
The Office of Catholic Schools commits to the following initiatives:
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We commit to creating and executing an Archdiocesan marketing plan that promotes Catholic schools and provides them with greater visibility to support their recruitment efforts.
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We commit to providing schools with the tools necessary to plan and conduct their own successful marketing and advancement programs.
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We commit to establishing a network of online advancement and marketing resources to be utilized by schools to strengthen their programs and sustain their financial stability.
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We commit to promoting collaborative purchasing among our schools.
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We commit to providing even more comprehensive support and instructions to local school boards so that they are better prepared to take a leadership role in planning, advancement and marketing, as well as facilities and financial management and to become agents of change for our schools.
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WE WILL…
Each Catholic school in the Archdiocese of Hartford will pursue the following initiatives, either independently or in partnership with the Office of Catholic Schools:
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We will create, execute and maintain a multiyear strategic plan for our school that is reviewed and updated annually.
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We will implement an aggressive advancement program for our school that utilizes best practice processes for marketing and development.
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We will collaborate with other schools and with the Office of Catholic Schools on how best to obtain the necessary funding to meet the strategic needs of our school.
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We will enhance our school’s presence in the broader community via newsletters, local media, parish bulletins, an effective Web site, community service and involvement in the life of the parish(es).
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We will partner with the Office of Catholic Schools to encourage our school board to take a leadership role in planning, advancement and marketing, as well as financial and facilities management to ensure a healthy and safe learning environment for our students.
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We will empower every person in our school community to embrace the role of ambassador, utilizing positive word of mouth as a powerful advancement tool.
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